In conversation with Amirali Mohajer : How to drive repeat direct bookings
Summary
This article discusses the challenge of repeat guests booking through OTAs instead of directly with property managers. HostAI research reveals insights into guest behavior, booking habits, and factors influencing platform loyalty. Understanding these elements can help property managers retain guests and drive direct bookings, boosting profitability.
Key Insights
- •The article highlights that repeat guests often still book through OTAs, even after staying at a property. This suggests that platforms still hold a significant draw for returning guests.
Action Items
- ✓Consider analyzing your current booking data to determine the percentage of repeat guests booking through OTAs versus directly.Effort: lowImpact: medium
- ✓Evaluate your guest communication strategies, particularly those aimed at nurturing relationships with past guests. Check if you're offering incentives for repeat direct bookings.Effort: lowImpact: medium
Tools & Resources
- →hostAI: The article references research from hostAI.
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