U.S. Travel Breaks 9-Month Losing Streak — But Just Barely

Skift
Published: March 18, 2026
Growth & Marketing
U.S. Travel Breaks 9-Month Losing Streak — But Just Barely

Summary

International travel to the U.S. saw a slight increase in February, ending a nine-month decline, driven largely by a surge in visits from Asia, including a notable jump in arrivals from China. While the rebound is modest, it suggests a potential recovery in tourism, offering opportunities for hosts in markets that appeal to international travelers.

Key Insights

  • Visits from Asia climbed 9.6% year over year, with a 35.8% jump from China.
  • International visits to the U.S. increased by 0.8% in February, ending a nine-month decline.

Action Items

  • Consider tailoring your listings and marketing materials to attract international travelers, especially those from Asian markets.
    Effort: medium
    Impact: medium

Related Videos

More from Growth & Marketing

Lake.com launches subscription model with zero-commission option for hosts

Lake.com launches new subscription tiers to offer hosts more flexibility. The Premium plan costs $499 annually for one featured listing with direct booking. The Portfolio plan at $3,999 per year supports up to 10 listings and includes marketing exposure. Hosts can now choose commission-based or annual fee structures, aiming to give greater control over pricing and distribution.

1 day ago78
Melissa McCarthy Was a Live Wire in Jack Black's "Airbnb Superhost" SNL Sketch - AOL.com

This AOL article discusses a Saturday Night Live (SNL) sketch featuring Melissa McCarthy as an "Airbnb Superhost." While the article itself isn't directly related to Airbnb hosting best practices, it provides a pop-culture reference to the STR industry and highlights brand awareness. The sketch is part of the growth and marketing of Airbnb's brand recognition.

2 days ago65
Despite an 80% jump in searches, Raymore short-term rental hosts still lack World Cup bookings - KSHB 41 Kansas City

Despite an 80% surge in searches, Raymore, MO, short-term rental hosts haven't seen corresponding World Cup bookings. This indicates a disconnect between interest and actual reservations. Hosts need to examine their pricing and marketing strategies to capture this opportunity.

2 days agoRaymore, MO75

Curated by Learn STR by GoStudioM