Insight
Canadians are a high-income, long-haul-capable market with significant outbound travel propensity, rivaling any OECD peer.
Why Ignoring Canada Just Got Expensive
Summary
Canadian travelers are shifting away from their usual winter destinations (US, Mexico, Cuba) due to various challenges, creating a significant opportunity for destinations to attract this high-income, travel-savvy market. Destinations should prioritize safety, ease, and emotional simplicity to win over Canadian tourists. This is a "what are we doing by Friday" moment.
Key takeaway