Accor Seeks Cooler Regions, Staycations, To Avoid Climate Costs
Summary
Accor, a major hotel group, is shifting its growth strategy towards regions with lower climate risks, like cooler areas and those with cleaner energy. They're also focusing on domestic tourism due to rising costs from heat, drought, and carbon regulations. This shift, based on a 2025 climate risk analysis, may impact where STR investors find the best returns.