Insight
Millennials often define their identity through travel, indicated by Instagram feeds and conversational references.
Millennials Made Travel Their Personality. For Gen Z, It’s Just Another Purchase
Summary
This article explores the shifting travel preferences between millennials and Gen Z, highlighting how these generations approach spending. While millennials often prioritize travel, Gen Z may allocate funds to savings or debt reduction. Understanding these differences is key for travel brands and could impact STR hosts as guest priorities shift.
Key takeaway