Insight
OpenAI is shifting its focus to product discovery, with the Agentic Commerce Protocol connecting users to merchants across the shopping journey.

ChatGPT's shift away from direct travel booking is a boon for Expedia and Booking Holdings. OpenAI is now focusing on research and discovery, leaving checkout to third-party app developers. This could create new opportunities for integrating with travel platforms and focusing on guest experience.
OpenAI is shifting its focus to product discovery, with the Agentic Commerce Protocol connecting users to merchants across the shopping journey.