Prism leases 10 former Sonder properties to launch Belvilla in US
Summary
Prism, the company formerly known as OYO, is launching its Belvilla brand in the U.S. by leasing 10 former Sonder properties. This marks Belvilla's first expansion outside of Europe, focusing on properties in major U.S. cities. The initiative highlights a strategic entry into the U.S. market, focusing on properties meeting economic and operational feasibility criteria.