Insight
International ticket sales for AnimeJapan 2026 in Tokyo surged 697% year-over-year, showcasing the impact of events on travel.
Trip.com Group on Why Going Global Means Becoming the Best Local Player in Every Market
Summary
Trip.com Group highlights the shift in travel from sightseeing to experience, with events like concerts and festivals driving demand. The report reveals a 697% year-over-year surge in international ticket sales for events. Hyperlocal strategies and AI-supported platforms are key for success in scaling globally, focusing on traveler expectations like actionable sustainability and AI-driven support.
Key takeaway