Insight
The article suggests the emergence of "OTA mark two," a new generation of online travel agencies driven by AI, signaling a major shift in travel distribution.
Investors Bet on ‘OTA 2.0’ — But Some Builders Aren’t There Yet
Summary
Roger Sharp discusses the rise of "OTA mark two," a new generation of online travel agencies driven by AI, set to disrupt the travel distribution landscape. Incumbents will adapt, but the direction of change is set, opening opportunities for innovative platforms. Find out how this affects your OTA strategy.
Key takeaway
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from But Some Builders Aren’t There Yet