Minnesota Bets on ‘Neighborism’ to Rebuild Tourism After ICE Crackdown
Summary
Minnesota aims to rebuild its tourism industry after an immigration crackdown. The state is launching a campaign emphasizing neighborliness and its welcoming reputation to attract visitors. This initiative responds to negative publicity and aims to reintroduce Minnesota to the world through positive storytelling.
Key Insights
- •Minnesota is launching a tourism campaign, "Come Visit Your Neighbors in Minnesota," to counter negative publicity from an immigration crackdown.
Action Items
- ✓Hosts in Minnesota can use the campaign's message about community to connect with guests.Effort: lowImpact: medium
- ✓Consider highlighting your property's proximity to local attractions and community events in your listing description.Effort: lowImpact: medium
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