Insight
Minnesota is launching a tourism campaign, "Come Visit Your Neighbors in Minnesota," to counter negative publicity from an immigration crackdown.
Minnesota Bets on ‘Neighborism’ to Rebuild Tourism After ICE Crackdown
Summary
Minnesota aims to rebuild its tourism industry after an immigration crackdown. The state is launching a campaign emphasizing neighborliness and its welcoming reputation to attract visitors. This initiative responds to negative publicity and aims to reintroduce Minnesota to the world through positive storytelling.
Key takeaway