Insight
The company operates 900 hotels in 19 countries.
B&B Hotels Scales Its European Operations, Fast. The U.S. is Another Story
Summary
B&B Hotels, a European budget hotel chain, is rapidly expanding its operations, with significant growth in 2025 across Europe. CEO Céline Vercollier prioritizes this expansion to solidify their market leadership. While the company has ventured into the U.S. and UK, its core operations remain anchored in continental Europe, particularly France and Germany.
Key takeaway