Insight
More than almost 70% of Asian travelers are already using AI for travel research, with 90% expressing intent to use it more.
Booking.com: What the Next Generation of Travelers Want (and Will Pay For)
Summary
Booking.com's Asia-Pacific managing director highlights how Asian travelers are increasingly driven by passion, prioritizing safety and value amid economic pressures. AI adoption in travel is soaring, with post-booking accountability being a key concern. Travelers expect instant AI responses and book across more platforms, influencing brand strategies.
Key takeaway