Insight
Searches among UK travelers for Airbnb stays in host cities are up by 301% over the tournament window, compared to the same period last year.
Behind the scenes with Rio Ferdinand’s podcast during the FIFA World Cup™
Summary
Airbnb and Rio Ferdinand are partnering for a FIFA World Cup™ experience in Los Angeles, offering fans a behind-the-scenes podcast recording and a quarter-final match. Searches for Airbnb stays in host cities by UK travelers have increased by 301%. This partnership brings football fans closer to the action, driving economic impact.
Key takeaway