Insight
Only 8% of travelers trust AI to handle bookings, despite using AI for trip planning.
Expedia: Only 8% Trust AI to Book Travel
Summary
While travelers use AI to plan trips, only 8% trust it for booking. Expedia's report indicates trust remains with travel brands. Despite this, Expedia is strategically positioning itself across AI platforms with partnerships to reach travelers wherever they are. This could influence how hosts market listings.
Key takeaway