Insight
Independent hotels often face higher commission rates from online travel agencies (OTAs), but branded properties can see OTA commissions drop by around 30%.
Why Hotel Owners in Asia Are Turning to Global Brands to Stay Competitive
Summary
Independent hotel owners in Asia are increasingly partnering with global brands like Accor, opting for conversions over new builds. This shift is driven by profitability, distribution benefits, and the need for speed to market. Conversions can boost performance by 15-40%, with loyalty programs and lower OTA commissions playing key roles.
Key takeaway