Insight
Regional vacation rental operators outperformed national marketplaces in AI trip-planning searches with Sand ‘N Sea Properties achieving a 62.5 per cent citation rate, compared with 28.1 per cent for RedAwning.
CraftedStays research highlights AI visibility gap
Summary
Crafted Stays research reveals a significant visibility gap for vacation rental brands in AI search results. While operators are cited in 97% of branded searches, this drops to 10-15% for unbranded trip planning queries, creating a 'discovery funnel cliff.' Airbnb and Vrbo dominate these broader searches, but regional operators show promise. Focus on AI SEO and structured data.
Key takeaway