Insight
International travel to the U.S. took a 5.5% hit in 2025, partially due to concerns around new fees and entry requirements.
Brand USA Launches Fact-Checking Platform to Win Back International Travelers
Summary
International travel to the U.S. decreased in 2025 due to concerns around new fees and requirements. The travel industry is combating misinformation with a new platform, "Get Facts. Get Going." The platform clarifies visa fees, park pricing, and entry requirements, addressing worries surrounding potential visitor confusion.
Key takeaway