Insight
Stay Texas Hospitality Group drives nearly half of all bookings through its own direct platform.
Stay Texas Hospitality Group Drives Nearly Half of All Bookings Through Its Own Direct Platform
Summary
Stay Texas Hospitality Group reports nearly half of their bookings are generated through their own direct booking platform. This suggests significant potential for hosts to reduce reliance on OTAs and increase profitability. Building a direct booking presence can improve control over guest relationships and booking terms.
Key takeaway