Insight
History shows it is challenging for companies to change where consumers book travel.
Airbnb and Uber Want to Own More of Your Trip: History Says It Will Be Tough
Summary
Airbnb and Uber are investing heavily to expand beyond their core services, but history suggests this may be challenging. The article highlights the difficulty of getting consumers to book travel in new ways, as seen with earlier attempts by companies like Kayak. This raises questions about whether platforms can successfully integrate more services.
Key takeaway