Insight
The Casablanca-Settat and Marrakech-Safi regions currently absorb around 60% of the country’s tourism investment (nearly $800 million in 2025).

Morocco is aiming to diversify its tourism investment, shifting away from the Casablanca-Settat and Marrakech-Safi regions, which currently absorb 60% of the tourism investment. The goal is to develop other regions for tourism. This strategy is designed to create more sustainable tourism opportunities, including beyond the 2030 World Cup.
The Casablanca-Settat and Marrakech-Safi regions currently absorb around 60% of the country’s tourism investment (nearly $800 million in 2025).