Brand USA Plans New Campaign To Win Back Canadian Travelers

Skift·Published May 21, 2026·Growth & Marketing
Brand USA Plans New Campaign To Win Back Canadian Travelers
Summary

Brand USA is launching a new campaign to attract Canadian travelers, following a 20% drop in arrivals last year. This decline was largely attributed to frustrations with U.S. trade policies. The new campaign aims to persuade travelers by addressing these concerns and restoring confidence in travel to the U.S.

Key takeaway
Action

Monitor your guest demographics and consider adjusting your marketing strategies to appeal to different international markets.

Medium impact · low effort

Read full articleskift.com
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Skift