Insight
40% of bookings on the pre-existing experiences came from Paris-based individuals.
Airbnb Is Recruiting Creators to Build Out Its Experiences Business
Summary
Airbnb is expanding its Experiences business by recruiting social media content creators as hosts. The strategy aims to attract more local bookings, as fans are more likely to book experiences in their own city. The company is actively pursuing this strategy as demonstrated by the 40% of bookings in Paris.
Key takeaway