Insight
Marketing was the top response for "what got harder in 2025" among vacation rental operators, with rising acquisition costs cited across all portfolio sizes.
Vacation Rental Advertising: How to Use PPC to Get More Direct Bookings
Summary
PPC advertising is a fast way to drive direct bookings if your direct booking site converts. Google Search Ads are the highest-intent option. Avoid common mistakes like targeting broad keywords and not tracking conversions. PPC is worth considering if your site converts well, OTA costs justify the spend, and bookings can be attributed to specific campaigns.
Key takeaway