Insight
Awaze currently lists 283 properties in Whitby on cottages.com, more than any other UK town.
Awaze expands James Collection pilot to Yorkshire
Summary
Awaze, the holiday rentals group, is expanding its James Collection pilot program to Whitby, Yorkshire, due to rising demand for personalized UK holiday experiences. Whitby is a top-performing destination, ranking high on cottages.com. This move builds on the success of the Southwold branch, signaling a focus on curated, experience-led stays.
Key takeaway