Insight
Priceline is relaunching its 'Negotiator' ad campaign with new talent and a modern comedic approach to attract travelers.
Priceline’s New CEO on Reinventing the Value Pitch and Competing in a Crowded OTA Market: Exclusive
Summary
Priceline's CEO, Brigit Zimmerman, is revitalizing the 'Negotiator' campaign to highlight the enduring appeal of value-driven travel. This shift, against the backdrop of a crowded online travel agency (OTA) landscape, seeks to differentiate Priceline. The brand is re-inventing itself with new talent and a modern approach to attract today's travelers.
Key takeaway