Airbnb launches Solåterbäringen to make up for Sweden’s lost sunshine

Airbnb is launching "Solåterbäringen" – a sun refund program to boost travel in Sweden after a dark winter. A Verian survey reveals that 80% of Swedes feel more energetic in summer, and 73% are more motivated by sunlight. The initiative targets group travel, with searches on Airbnb for large groups up 17% YoY, emphasizing shared experiences.