Insight
Expedia named answer engines like ChatGPT and Perplexity as its fastest-growing channel.
Vrbo Search Is Becoming Conversational. What That Means for Hosts
Summary
Expedia's Vrbo is adopting conversational search and AI-driven features like natural language search and Family Highlights, mirroring Airbnb's move. These changes prioritize structured listing data, impacting how hosts optimize listings. Hosts need to focus on amenity tags and structured fields for AI parsing to surface in relevant searches.
Key takeaway