Insight
65% of users book directly through Booking.com, indicating a growing trend towards direct booking.
Booking doubles down on AI and connected trip strategy
Summary
Booking Holdings is heavily investing in AI and integrated travel experiences to compete in the online travel market. The company reports 65% of users book directly through Booking.com. This includes a focus on expanding its 'Connected Trip' strategy that integrates accommodations, flights, and other services.
Key takeaway