Insight
Airbnb held approximately 44% of global short-term rental market share in 2024, compared to Vrbo's approximately 9%, but Vrbo's U.S. share is stronger at 20-25%.
Airbnb vs Vrbo for Property Managers: Fees, Traffic, and Where to List
Summary
Airbnb and Vrbo cater to different guest types and charge distinct fees, significantly impacting property manager revenue. Airbnb dominates in booking volume, while Vrbo excels in family-oriented, whole-home rentals and delivers higher net payouts for hosts. Understanding these nuances, especially with the 2025 fee changes, is crucial for optimizing channel strategy.
Key takeaway