Insight
Expedia's B2B distribution strategy has been running since late 2024, with partnerships already established with Delta, Alaska Airlines, and Revolut to distribute Vrbo supply.
Vrbo Is Coming to Uber. What Expedia’s Distribution Masterplan Means for Property Managers
Summary
Vrbo is integrating with Uber, allowing users to book vacation rentals directly within the Uber app, powered by Expedia's B2B distribution network. This move aims to place Vrbo listings where potential guests already spend time. Meanwhile, Airbnb focuses on keeping guests within its ecosystem by offering additional services. Property managers must prioritize listing quality to be visible in these expanded distribution channels.
Key takeaway