Insight
Travel brands are generating reach with Gen Z, but not converting it into bookings.
Travel Brands Think They Have a Gen Z Problem. Most Have Two.
Summary
Travel brands are struggling to convert Gen Z interest into bookings. While they're using platforms like TikTok and collaborating with influencers, the actual product often doesn't resonate. The Skift Gen Z Travel Readiness Framework provides a structured way to diagnose and improve this issue, bridging the gap between reach and conversion.
Key takeaway