Insight
HouseCanary sells property data to major players in the financial industry, including Wall Street buyers of residential loans, mortgage lenders, and single-family housing REIT operators.
Is a new portal model coming for our listing inventory?
Summary
This article warns STR hosts about potential pitfalls of the Google listing pilot program, facilitated by HouseCanary and ComeHome. It echoes Zillow's early business model and emphasizes the risks of handing over listing control and consumer data to a competing brokerage. It calls for MLS leadership to coordinate and build a national federation to maintain control.
Key takeaway