Bright MLS launches Bright Promote ad tool in listing platform

HousingWire·Published May 11, 2026·Growth & Marketing
Summary

Bright MLS has launched Bright Promote, an in-platform advertising tool for real estate agents to market new listings on Facebook, Instagram, and through mail campaigns. Agents gain faster exposure and control over their marketing. This solution provides consistency and efficiency for brokers, team leaders, and sellers, starting from day one of a new listing.

Key takeaway
Insight

Bright Promote includes campaign activation on Facebook and Instagram when a listing is created or updated.

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