What the SAMHI Hotels–RARE India Deal Signals for Experiential Hospitality

Skift·Published May 20, 2026·Growth & Marketing
What the SAMHI Hotels–RARE India Deal Signals for Experiential Hospitality
Summary

RARE India and SAMHI Hotels are partnering to scale experiential hospitality by focusing on systems and distribution while preserving individuality. Boutique hotels are expected to grow significantly, requiring global visibility and advanced technology. This shift allows for investment in talent and a stronger ecosystem, emphasizing community-led travel and local impact.

Key takeaway
Insight

Around 60% of RARE India's hotels hire locally, with 20–30% coming from the immediate vicinity.

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