Insight
57% of attendees want takeaways that make it easier to align their teams after the event.
What 1,000+ Travel Executives Really Think About Conferences
Summary
A survey of over 1,000 travel executives reveals that only 36% believe their last conference delivered a clear ROI. They're attending for strategic insights, which are often lacking. To improve this, Skift Live is focusing on smaller, topic-specific events and delivering post-event summaries to drive action.
Key takeaway