Insight
The article highlights a debate over who controls how American homes are marketed: homeowners/local professionals or MLSs/NAR/portals.
Greg Hague of 72SOLD on why ‘private’ listings will save our industry
Summary
This article discusses the battle for control over how real estate, including short-term rentals, is marketed. The author argues that homeowners and local experts should control marketing, not MLSs, NAR, and large portals. They highlight the MLS's existing control over listing content and call for agents and brokers to experiment with marketing approaches, ultimately letting buyers and sellers decide what works.
Key takeaway