Insight
Rakuten Travel is targeting the U.S. market, with a focus on the West Coast and Hawaii.
Rakuten Travel Plans U.S. Push: Exclusive
Summary
Rakuten Travel, a major Japanese travel platform, plans a U.S. expansion, focusing initially on the West Coast due to strong Asian-American communities and business ties to Asia. Hawaii is also targeted because of its appeal to Japanese travelers. Rakuten aims to leverage its existing American user base from Rakuten.com to facilitate this expansion into the STR market.
Key takeaway