Insight
41% of interested Latino adults will take a trip they otherwise would not have planned due to the FIFA World Cup 2026.
US Latinos plan significant travel for FIFA World Cup 2026, prioritizing family stays and flexible accommodations like Airbnbs. This will boost local economies, with key cities like Miami, LA, and NY/NJ seeing major influxes. Hosts can capitalize on group bookings and authentic local experiences.
41% of interested Latino adults will take a trip they otherwise would not have planned due to the FIFA World Cup 2026.