Insight
The advertising model for OTAs is evolving, with a focus on 'selling visibility' rather than solely relying on organic search ranking.
OTA Advertising: Airbnb, Booking, and Vrbo Sell Visibility
Summary
Major OTAs like Airbnb, Booking, and Vrbo are now selling visibility, impacting how listings appear in search results. This shift suggests a move towards a more paid-search model for hosts aiming for top placement.
Key takeaway