Insight
The HomeToGo Originals initiative aims to combine local property management expertise with global marketplace distribution and technology.
HomeToGo launches HomeToGo Originals brand for Interhome and Kraushaar
Summary
HomeToGo has launched "HomeToGo Originals" to unify its property management brands, Interhome and Kraushaar. This move aims to boost direct inventory and strengthen its B2B division, which now accounts for 66% of group revenues.
Key takeaway