Insight
Zillow alleges Compass and MRED coordinated to pressure Zillow into displaying Compass private listings nationwide or lose its Chicago listing feed, filing a Sherman Act case.
Don’t take the bait: The coordinated comms strategy for Zillow and Compass
Summary
Real estate giants Zillow and Compass are engaged in a PR battle impacting agents. Their coordinated communication strategy uses studies and surveys to influence perceptions, urging agents to remain independent and focus on seller needs.
Key takeaway