Insight
Air India is partnering with Booking.com to launch a dedicated co-branded accommodation platform integrated into its website and app.
Air India Partners With Booking.com, Joining Airlines Selling Hotels, Not Just Seats
Summary
Air India is expanding its commerce offerings by partnering with Booking.com to create a co-branded accommodation platform. This move aims to leverage loyalty programs, allowing frequent flyer members access to millions of listings and earning points on bookings.
Key takeaway