Trip.com’s 200 Million China Goal Hinges on Near-Doubling Its Inbound Business Every Year

Skift·Published Jun 25, 2026·Growth & Marketing
Trip.com’s 200 Million China Goal Hinges on Near-Doubling Its Inbound Business Every Year
Summary

Trip.com aims to host 200 million international visitors in China within five years. This ambitious goal is driven by visa liberalization and improved payment access, projecting significant growth for inbound tourism.

Key takeaway
Insight

Factors driving this growth include visa liberalization and improved payment access for foreign travelers in China.

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