Insight
Niche, high-intent journeys are growing at twice the rate of traditional sightseeing.
Why Trip.com Group’s Edison Chen Says Proximity Is Power in Global Travel
Summary
Trip.com Group emphasizes experience-driven travel, with 63% of users now anchoring trips around events. AI is being used to solve traveler friction points, not just automate responses. Hosts should focus on local resonance over broad reach.
Key takeaway