Insight
Travel brands often possess extensive customer data but struggle to translate it into meaningful guest experiences due to disconnected systems.
Skift Data & AI Summit 2026 Roundtable: When AI Knows Travelers Better Than Brands Do, Who Owns the Relationship?
Summary
AI is changing travel personalization, with AI assistants knowing travelers better than brands. This shift impacts how relationships are owned and necessitates brands rethink relevance.
Key takeaway