Insight
These programs embed direct booking links within social content, allowing viewers to initiate bookings with simple prompts like commenting 'TRIP', streamlining the path from inspiration to reservation.
MakeMyTrip and Cleartrip Both Just Launched Creator Programs. The Models Are Different
Summary
MakeMyTrip and Cleartrip launched creator programs using social media to drive bookings. Both recruit based on engagement, embed booking links, and offer creator earnings on confirmed trips, signalling a shift towards creator-led travel commerce.
Key takeaway