Insight
44% of travelers using AI-powered search now treat it as their primary source of travel insight, ahead of traditional search engines, brand websites, and review platforms.
AI Is Eroding the OTA’s First-Click Advantage — Here’s How Hotels Can Win It Back
Summary
AI is transforming travel discovery, shifting from search to conversation. Hotels must adapt content and tech to be visible in AI recommendations, as 44% of travelers now use AI search first. Direct booking strategies need to evolve to capture traveler intent.
Key takeaway
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Here’s How Hotels Can Win It Back