Insight
Expedia's strategy allows advertisers to target travelers with set plans and entice them to book additional products, leveraging their confirmed booking status.
Expedia Names Ex-Pinterest Exec to Lead Ads. The Pitch: Real Bookings, Not Intent.
Summary
Expedia's ad strategy targets travelers who have already booked, offering a unique advantage over competitors like Google and Meta. This 'real bookings, not intent' approach aims to capture high-intent customers for ancillary products.
Key takeaway
Tags#OTA Strategy