Insight
First-time visitors spend about 30% more per trip than repeat visitors, but repeat visitors deliver more stable, locally distributed, and long-term economic value.
Travel Marketing’s Next KPI Is Economic Impact, Not Impressions
Summary
Travel marketing is shifting focus from impressions to economic impact, using AI to connect campaigns to visitation and traveler value. Hosts can benefit from understanding how AI tools can predict traveler intent earlier in the booking process.
Key takeaway