Insight
Live tourism is driven by demand created by live moments (concerts, festivals, sports), organizing around moments rather than places.
Announcing the Skift Live Tourism Summit 2026: The Business of the Live Economy
Summary
The Skift Live Tourism Summit 2026 focuses on demand driven by live events like concerts and sports. Hosts need to build strategies around these moments, not just treat them as calendar dates, to capture measurable economic impact.
Key takeaway
Tags#Market Research